In the recent past, we underwent changes in the way we interact with others and the environment.
The global pandemic has triggered an economic and sanitary crisis, with extreme mobility controls, social distancing and corporations pressuring governments. We now find ourselves into a classic cyberpunk scenario. The virtualization of social interaction has gone deeper and settled into a mixed reality that pushes us to configure our meta-identity.
These circumstances made us develop new habits and modalities that directly affect all areas of life, including our appearance on digital excursions. This pavilion brings together the work of artists who explores fashion not only as a way of expressing style but also as a study of artificial personality.
What are you wearing for? it is not only an invitation to fantasize, but also to reflect on the impact of these sudden changes in societal behavior. What was once science fiction has become our contemporary existence.
This work was created by Giovanni Medalla in 2021. In this animation, a cloth with its holographic colors lights the dark environment.
Giovanni is a visual designer from Milan, born and raised in Italy. He has worked for important clients such as OPPO and Wired Italy. His style mixes graphic design with the 3D languages creating abstract and colorful visuals.
With more than 20 years in the electronic music scene, Jorge Savoretti reached global recognition with his works released on many labels including techno legends’ Richie Hawtin, Luciano & Steve Lawler.
His contact with electronic music started in 1993 when he discovered dance music at underground rave events in his hometown, Rosario, Argentina.
He is currently running Savor Music and Musica Lunar, two of the most sought-after Latin American underground labels.
Ahmet Atil Akar · ALTITXDE · Caxar.Digital · Clement Balavoine · Cornel Swoboda · Eduardo Neon · Giovanni Medalla · Ilyas Darakchiev · Jorge Savoreti · Oleh Kysil · shiu_studio · tec1n · UV–zhu · Žil Julie Vostalová & Helena Todd.